Course Curriculum

We’ll walk you through how a creator startup is different from a traditional startup. Before the course begins, you’ll set goals with our Creator Vision Worksheet. The exercise will help bring you clarity and support you in getting the most out of your 30-day experience with Creator Startup.

Across 2 videos you’ll learn about the stages of all Creator Startups and know where you are in your journey. We’ll deep dive into your audience to truly understand who they are, where they hang out, and what matters to them. Hyper-defined audience characteristics will be written out and then broken down into 3 audience segments that you can use during the pitch process with brands.

Through 3 videos and 3 exercises, we’ll walk you through how to define the value that you provide to your audience. You’ll complete the first 4 pages of your pitch deck and learn how to talk to brands about your channel and why they should work with you.

Then, we will join you for the first live session with the cohort where we'll talk about how you can communicate your unique value to potential brand partners.

Through 2 videos and 3 exercises, we'll talk about key elements of your creative process that impact your audience growth and revenue potential. We’ll also look at an exercise that we use weekly in our business to pinpoint what needs to be improved in our video making process.

Over 4 videos, you’ll complete the final 3 pages of your pitch deck. You’ll learn our formula for pricing yourself, as well as how to alter your pricing as your creator startup grows. Then, you’ll discover the different ways that you can work with brands and how many videos you need to make to reach your revenue goals. We’ll also take you through our Brand Deal Financial Planner Template and show you how to predict revenue and keep track of your partnerships.

We’ll host a live session to cap off Chapter 3 and talk about finalizing your pitch deck. We’ll answer any questions you have about the curriculum up to this point and will help you feel confident about your pricing and your menu.

Chapter 4 kicks off with an overview of the pitch process. This is where you’ll figure out what type of creator you are: “Creator Operator” or a “Represented Creator”. You’ll make a list of the brands you’d love to partner with, learn how to reach out to a brand, and what to do if a brand reaches out to you first.

We’ll host a live session to talk about a brands’ motivations for working with you, negotiation levers, the emotions surrounding pitching a high number, and we’ll give you a contract template to use for your partnerships. 

The final chapter of Creator Startup begins with a video about the execution phase of the pitch process. We’ll discuss the exact steps of the execution that you need to look out for, and how this part of the process could change depending on if it is “Brand-Led” or “Creator-Led”. We'll also walk through a goal setting exercise to help you stay on track after you leave the cohort.

In our final live session of Creator Startup we'll talk about how to turn a one-off deal into a long-term partnership and answer any questions you have about your creator business so that you feel confident moving forward and pitching brands.