Creator Startup Pro

Turn your creativity into a profitable YouTube channel through the power of brand deals.

Join The Waitlist

Are you a creator that is struggling with...

Securing Brand Deals

You've started working with brands, but can't figure out how to get more deals, or larger ones, on a consistent basis

Building Consistent Cash Flow

Your revenue varies month-to-month, making it difficult to grow your business and plan for the future.

Confidence in Financial Decision-Making

You're balancing so many tasks that making decisions on the direction of your business feels overwhelming and unclear.

By the end of this course
you will:

Develop a clear vision of where your business is heading

You’ll have a repeatable process in place that gives you the confidence to make long-term business decisions.

Have a custom deck that you can use to pitch brands right away

You'll complete and learn how to use a pitch deck that shows why brands should work with you, and how they can easily sponsor.

Understand how to price yourself to create consistent income

You’ll develop a brand deal price that you're comfortable with, and learn how to create long-term brand partnerships that create recurring monthly revenue.

Hear from creators like you

17x my brand deal rate

"Immediately after the course, I went from barely being able to get a single integration for $3500, to getting a four video deal with a global brand for $9700 a video. This month I secured a brand deal for $60,000. Unreal."

Drew Witt @Wittworks

202k subscribers

First 6 Figure Deal

"We landed our first 6 figure sponsorship and spokesperson role in the same week after the course. Both were huge goals for us."

@HomeRenoVisionDIY

3.4M Subscribers

Course Curriculum

Over the course of 3 chapters, we'll bring you through each stage of the pitch process. You'll start by developing your pitch deck, then learn how to use it in the pitching & closing phases. Finally, we'll shift towards executing your brand deals and how to set yourself up for a renewal.

Your Pitch Deck

In this chapter you’ll learn about the dynamics of the advertising business and complete your pitch deck. We'll also focus on what brands can purchase from you. and you’ll learn how to build a “menu” of offerings.

Details

We'll kick off the course by discussing the 5 stages of a creator startup to give you an overview of where you are at in your business and where you are headed. Then, through 8 videos, you'll build out the pitch deck that you'll be using to work with brands. We’ll also take you through our Brand Deal Financial Planner Template and show you how to predict revenue and keep track of your partnerships. We'll close the chapter discussing the biggest friction points that are common for creator businesses to run into and how to handle them.

Getting a Yes From the Brand

In this chapter, you’ll learn how to use your completed pitch deck to show brands exactly why they should work with you. You’ll learn your role in the pitch process and how to negotiate a contract that makes sense for you.

Details

We'll begin chapter 2 with an overview of the pitch process. You'll create a list of your north star brands, and we'll dive into what to do when a brand reaches out to you. From there we'll talk about best practices for doing cold outreach to the brands that you want to work with. We'll share a conversation with our agent, and discuss the process of working with representation. We'll also share a conversation with the CEO of a major brand to talk about what brand's look for when working with creators. We'll close out the chapter by discussing the legal side of brand partnerships, and walk through a vetted contract template that you can use for your deals.

Execution & Renewal

In chapter 3, you’ll learn how to navigate working with brands after the contract is signed. We’ll walk through how to create a good integration and how to turn a single brand deal into a long term partnership.

Details

The final chapter of Creator Startup begins with a walkthrough of the execution phase of the pitch process. We’ll discuss the exact steps of the execution that you need to look out for, and how this part of the process could change depending on if it is “Brand-Led” or “Creator-Led”. We'll also talk about how to create a great integration that overdelivers on the brand's expectations. We'll conclude with an outline of what you need to do in order to turn a one-off deal into a long-term partnership.

When purchasing this course you’ll also get access to:

$25

Free

Generate 50 High Viewership Video Ideas in 5 Days

$350

Free

Unlock the 3 Simple Rules of YouTube That Took Us From 0 to 1.5M Subscribers

*Creator Startup Survey Results, 2024

76%

of creators have done less than 5 brand deals in the last year

What else you'll get...

22 Pre-recorded video modules

We've distilled each video into only the valuable information that you need - allowing you to focus on your business.

Creator Startup Digital Workbook

To go along with the video content & live sessions, we’ve created a full workbook for you to be able to apply the information directly to your creator startup.

A ready-to-use brand contract template

Working with our lawyer, we've developed a contract template that you can feel confident using for your brand partnerships.

Our brand deals financial planner

We're giving you access to the custom template we built for our business that we use to plan how many partnerships we can sell, and the rate for each.

And we’re throwing in some

bonus content

Creator Startup is focused on helping professional creators build sustainable, scaleable brand deal businesses. While the core learning experience is centered around that goal, we’ve also included two pieces of bonus content for creators to professionalize their businesses.

Our Guide to Storytelling

There are two sides to a creator startup - the business side and the creative side. For you to get opportunities to grow your business, you’ll need to learn how to tell a compelling story - something we’re incredibly passionate about. We’ve crafted this guide that breaks down how to structure a story, develop your characters, and our favorite ways to engage your audience.

The Creator - CEO Spectrum

Creators are like athletes - we all make media, but there’s a huge range of the type of content we make, the lifestyle we prefer, and the needs we have. In this assessment, we’ll help you define where you sit on the Creator - CEO spectrum, so you can learn about how to structure your creator business so that it works for you.

Create your own Startup Pro Pitch Deck

This is the exact pitch deck template that made us our first $1M in brand deals
Already generated 6 figures in sponsorship revenue for Startup Pro members.
The pitch deck will structure your communication with brands, allowing you to focus on what you do best: creating.

Join The Waitlist

Hear from our students

Creator Startup is making a huge impact in these creators’ lives.

"Using the pitch deck, I’ve doubled my brand deals from last year."

@PhilHatesGluten

250K followers

“We changed pretty much the way we do and think about everything in our business from top to bottom as a result of taking this course.”

@LisaAndJosh

120k subscribers

"I encourage anybody who is not getting the right value or exact type of brand deal you're wanting to, buy this course."

@CohenThompson

822K subscribers

Closed My Largest Deal

I've already used the pitch deck and am closing my first large deal with a sponsor. This course was excellent and engaging!! The price felt a little steep when I signed up and after the first week, with the amount of content provided, I felt it was a steal! It gave me exactly what I needed to feel confident to move ahead as a creator with the basic knowledge to understand this industry.

@RobertMBerger

403k followers

6 Month Sponsorship

I secured a 6 month sponsorship based on knowledge gained from the course.

Jesse @tabGeeks

8k subscribers

Two months after joining I made more then I did the whole time I’ve had the channel

My channel is pretty small, but I was happy and surprised by the sponsorship deals I landed shortly after going through the course. Two months after joining I made more then I did the whole time I’ve had the channel.

@npalkowski

4k subscribers

Game Changer

The Creator Startup was a game-changer in leveling up my business not only for myself as a creator but also for many of my clients. So often, creators learn by doing. It was amazing to harness the knowledge Colin and Samir have amassed over their 10 years of experience to accelerate our growth. Thank you to the Colin and Samir team for an amazing experience!

Elizabeth Buffone

Social Strategist

Made back the price of the course 5x in 1 week

Was worried that I wouldn't learn anything new for that amount of money, but I really did. The week after finishing the course, I sold a few ads that earned me back the money X5.

@EnderScholtens

45k followers

Concise, Polished, and Relevant

I have taken many online courses, but Creator Startup is my favorite. The course content is concise, polished, and relevant. Courses often throw the kitchen sink at you; determining what is important (if important at all) is a lot of work. Colin and Samir are experts in their field and have a real knack for communicating what really matters. I highly recommend this course to anyone who is either an aspiring creator or is already working in this field.

@KatieHolden

19K followers

This is our

Guarantee

We've packed everything we know about building a creator brand business into this course. If you start and don't think it fits your needs - let us know within 7 days of purchase and we'll refund you the entire cost of the course.

If we haven't met

Hey, we’re Colin & Samir

We’re YouTube creators and podcasters that break down the latest in the Creator Economy from a creator's perspective. We’ve spent 10+ years making videos together on YouTube. We built and sold our first YouTube channel. We interview the biggest creators on Youtube.

Get to know us

This course is for you if...

You have already started making videos on a regular basis
You’ve done at least one brand deal before
You want to increase the amount of brand deals you get and learn how to increase your rates
You want to know the ins and outs of building a creator business
You want to build long-term partnerships with brands

This course is not for you if...

You haven’t started to make content yet
You aren’t ready to create videos on a consistent basis
You don’t want to monetize through brand deals
You want to know how to go viral on YouTube
You aren't committed to building your business long term

If you’re ready to commit and transform your creator business, join our waitlist.

Join the Waitlist

Not ready for brand partnerships?

Our other Creator Startup offerings may be better suited for you:

Generate 50 High Viewership Video Ideas in 5 Days

This is for you if:

Your videos aren't getting enough views
You don't know what videos to make
You're having trouble staying consistent

Learn More

Unlock the 3 Simple Rules of YouTube That Took Us From 0 to 1.5M Subscribers

This is for you if:

You’re struggling to get viewers to click on your videos, no matter how great the content is
Your videos aren't converting into subscribers or repeat viewers
You’ve hit a plateau and don’t know how to get your channel to the next level

Learn More

*Creator Startup Survey Results, 2024

70%

of creators charge less than $2k per brand deal

Go ahead, write us off. 
Literally

This program isn’t free. But for business owners, it’s tax free. Creator Startup is a business expense which means you can deduct it from your taxes.

FAQS

How is this different from the content that is already on YouTube?

Good question - no matter what content we make, our goal is always to educate and empower creators. On YouTube, we do that through conversations with other creators that can teach and inspire you to go out and create. Creator Startup courses are centered around actionable exercises that you can apply directly to your own channel and business.

How long is the course?

Startup Pro consists of 22 videos across 3 chapters along with guided exercises for your channel and business. Most videos are between 3-10 minutes, aside from conversations with guest experts, which are between 30-50 minutes. You can complete the course at your own pace, but we recommend setting aside at least a few days each week to dive into the curriculum.

What gear and tools do I need to make use of the course?

All you need is a computer with an internet connection.

Do I need a certain amount of subscribers to take the course?

There is no subscriber requirement to take the course, but we do recommend that you be committed to creating videos and growing the business of your channel.

What experience with YouTube do I need to have?

To get the most out of Startup Pro, we recommend that you are making videos consistently and have done at least one brand deal on your channel. This isn't required, but will allow you to apply each video and exercise to your channel and creator business as you are going through the course.

Do I have a limited amount of time to take the course?

We understand, as a busy creator, you already have a lot on your plate running your channel - among other things. There is no set time required to finish the course - you’ll have lifetime access to the content, so feel free to finish at your own pace.