Youtube Playbook

Unlock the 3 Simple Rules of YouTube That Took Us From 0 to 1.5M Subscribers

Get Started - $299

Are you a creator that is struggling with...

Feeling lost without a clear path to grow

You've been working hard on your channel, but you're growth is stagnating and you aren't sure why.

Getting viewers to click on your videos, no matter how great the content is

You're proud of the videos that you're making, but people aren't watching.

Converting views into a loyal audience

Occasionally you'll have a video get a lot of views, but it doesn't translate to subscribers or repeat viewers.

By the end of this course
you will:

Have titles and thumbnails that get people to click

You'll learn how to confidently craft titles and thumbnails your audience can’t resist.

Create engaging stories that keep people watching

You'll utilize storytelling frameworks that hook your viewers and hold their attention.

Turn fleeting views into a dedicated audience

You'll implement CTAs and build a library of videos that viewers keep coming back to.

Course Curriculum

The YouTube Growth Playbook follows the 3 simple rules of YouTube. This course is designed to teach you actionable steps for growing your channel in a sustainable, long term way.

Rule 1: If They Don't Click, They Don't Watch

We'll kick off the course with the most important rule of YouTube, because growing your channel all starts with getting people to click on your videos.

Details

In Chapter 1, we'll start by outlining the 4 ways that audiences are discovering your videos on YouTube. Then we'll dive into defining exactly who the audience is that you're trying to reach so that you know what videos they want to watch.

In Chapter 2, we'll guide you through how you can earn the audience's click. We'll talk through how to use titles and thumbnails to get your audience intrigued, and break down exercises we use to create titles and thumbnails to grow your viewership. We'll also go over one of our favorite resources for coming up with high viewership ideas.

Rule 2: Respect Their Time

Next in the playbook: getting people to watch until the end. Once you earn the click, you have to provide enough value to keep your viewers engaged.

Details

In Chapter 3, we'll show you how to deliver on the promise of your thumbnail and break down our 5 principles of compelling hooks. The first 30 seconds of your video define whether or not your viewers will stick around. We'll then dive into our favorite storytelling frameworks to keep your viewers engaged and bring on George Blackman to talk about a key exercise you can use for your videos: the 3 levels of scripting.

In Chapter 4, we'll bring on Ernesto Perez to outline how he's helped creators get hundreds of millions of views on their shorts. He'll break down the anatomy of a high viewership short, and talk through the framework that you can use for your shorts: The Stop, Hook, Payoff Method.

Rule 3: Do You Want More Stuff Like This?

Finally, we'll wrap up the playbook with how you can consistently get your viewers to come back and watch more.

Details

In Chapter 5 & 6, we'll discuss how you can create ideas and include CTAs in your videos that keep your viewers wanting to watch another video. We'll also dissect how to craft high conversion off platform CTAs that drive viewers to your website or a brand's product. We'll also go over the data that you need to pay attention to in YouTube studio to make sure you're growth is heading in the right direction and how you can create a sustainable production process to create consistently without burnout. We'll cap off the course with the YouTube Growth Playbook checklist: a guide that you can refer back to on your journey to keep you on track towards your goals.

When purchasing this course you’ll also get access to:

$25

Free

Generate 50 High Viewership Video Ideas in 5 Days

Gain the clarity, techniques, and direction you need to grow on YouTube without second-guessing your next step.

Get Started - $299

With guest instructor

Ernesto Perez

Short Form Expert
‍
Worked with MrBeast, Airrack, Colin and Samir

With guest instructor

George Blackman

YouTube Scriptwriting Expert
‍
Worked with Ali Abdaal, Mike Shake, Abi Connick

Hear from creators like you

My retention is at an all time high.

The YouTube Growth Playbook is the complete package. It gives you a clear path to success on YouTube by condensing high level expertise into three clear rules. The advice is tactical and easy to implement. After following through on the storytelling strategies, my video retention is at an all time high!

Terrance Lewis

3k subscribers

The YouTube Growth Playbook has felt like the resource I've been searching for for years.

I thought I knew a majority of the information coming into this program, but now I understand everything exponentially more. If you're serious about being a creative - not even exclusively a YouTuber - than this is for you.

Jamie Regan

7k subscribers

I've recommended this to 30 creators

The playbook does something different, it isn't a How To, its not a Get Views Fast scheme, it truly is a guide and a path to organic and strategic growth. Something that isn't a do this and this will be the result, it is homework, it is planning, it is strategy that you have to find how that works for not only your niche but the brand and identity you have built or trying to build. I just finished this course, I have yet to implement all the worksheets and guides not only into my channel but my production even into my photography planning and plan to use it for every shoot or every production. So far I have recommended this to at least 30 people, that I know are trying to build their channels. They are small creators struggling to get off the ground and are truly lost on where to go and what path to move forward on. Thank you to the guest speakers and Colin & Samir for making such a good playbook and material that was worth every dollar.

Owen Garrett

Brilliantly Put Together

As someone who advises multiple YouTube channels and runs a few faceless ones myself, I found your content both refreshing and inspiring. Even though I'd come across some of the topics before, the way you presented them offered new insights. I can't recommend your playbook and challenge enough to anyone looking to grow on YouTube. Really excited to see what you come up with next!

Giorgi Danelia

*Creator Startup Survey Results, 2024

2/3

of creators say their #1 struggle is growing their audience

This course is for you if...

You have the time and effort to create videos consistently
The effort you put into your channel isn't matching the results
You want to grow on YouTube without compromising your creative vision
You have ambitions of building a long term presence on YouTube
You've hit a plateau and don't know how to get your channel to the next level

This course is not for you if...

You aren’t ready to create videos on a consistent basis
You want to know how to go viral on YouTube
You don't care about providing value to your audience, you just want views
You're looking for a quick hack for YouTube success
You are satisfied with your channel growth

There are millions of YouTube channels, learn to build one that stands out and stands the test of time.

Get Started - $299

Is your channel stable and growing?

There are more ways that Creator Startup can help, regardless of where you are on your journey.

Turn Your Creativity into a Full Time Income

This is for you if:

You want to unlock more revenue from the videos that you're already making
Your audience is engaged, but it’s not translating into the business growth you want
You've done at least 1 brand deal

Learn More

This is our

Guarantee

We've packed everything we know about growing on YouTube into this course. If you jump in and don't think it fits your needs - let us know within 7 days of purchase and we'll refund you the entire cost of the course.

FAQS

How is this different from the content that is already on YouTube?

Good question - no matter what content we make, our goal is always to educate and empower creators. On YouTube, we do that through conversations with other creators that can teach and inspire you to go out and create. Creator Startup courses are centered around actionable exercises that you can apply directly to your own channel.

How long is the course?

The YouTube Growth Playbook consists of 19 videos across 6 chapters along with exercises for your channel. Most videos are between 5-15 minutes, aside from the guest lectures which are around 30-40 minutes. You can complete the course at your own pace, but we recommend setting aside at least a few days each week to dive into the curriculum.

What gear and tools do I need to make use of the course?

All you need is a computer with an internet connection.

Do I need a certain amount of subscribers to take the course?

There is no subscriber requirement to take the course, but we do recommend that you be committed to creating videos and growing your channel.

What experience with YouTube do I need to have?

To get the most out of The YouTube Growth Playbook, we recommend that you have experience making videos for your channel or understand the type of videos that you want to make. That way, all of the videos and exercises will be directly applicable to your channel right now.

Do I have a limited amount of time to take the course?

We understand, as a busy creator, you already have a lot on your plate running your channel. There is no set time required to finish the course - you’ll have lifetime access to the content, so feel free to finish at your own pace.